Check out my new case study for a mobile app prototype I designed for Google's UX Design Professional Certificate!

About

Ricky Soto

I've been immersed in the world of visual and graphic design for nearly a decade, leading high-level projects and crafting creative solutions that resonate in today's digital landscape. I deliver exceptional design work under pressure, blending creativity with precision to produce stunning visuals and memorable brand identities. What truly drives me is the art of visual storytelling—transforming client visions into captivating realities. It's a passion of mine to bring ideas to life through design, ensuring each project not only meets but exceeds expectations.

The Details

Growing up, my family moved around quite a bit—I was born in California, then lived in Arkansas and Florida before we ultimately settled in New Jersey. After high school, I attended Virginia Tech, where I earned my BA in Communication Studies with a minor in Professional Writing in 2015. My design career began in the fast-paced streets of New York City, and for over three years now, I've called Washington, DC home.

My design style has been shaped by some incredible creative minds like Shepard Fairey, KAWS, Paul Rand, Aaron Draplin, Takashi Murakami, Paula Scher, Saul Bass, and Allan Peters. They each have left their mark on my evolving style, inspiring me from their creative use of typography and shapes, logo design, fascinating composition, and bold bright colors.

Beyond design, I find joy in music, art, running, reading, visiting museums, cooking (all credit to my mom), a good cup of coffee, traveling, diving into podcasts, and tending to my plants.

Advocating for self-care and mental health is also close to my heart. I prioritize activities like long walks, bike rides, journaling, meditation, and therapy to keep my mind in balance.

I'm also a die-hard Yankees fan (thanks to my dad's roots near old Yankee Stadium), bleed orange and blue for the Knicks, and have a soft spot for both the Jets and Giants.

My Work Experience

Tusk Strategies
VP, Creative Design
December 2022 – Present
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Senior Designer
January 2021 – December 2022
Audacy
Senior Designer
March 2019 – Dec 2020
Cumulus Media
Digital Producer
August 2016 – March 2019
Greater Than One
Digital Marketing Coordinator
June 2015 – July 2016
LinkedIn Profile
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