DIGITAL RESTAURANT ASSOCIATION
Overview
Project: Brand Identity
Role: Creative Director & Logo Designer, done in-house at Tusk Strategies
Deliverables: Logo, brand guidelines, collateral
Background
The Digital Restaurant Association (DRA) is a trade group providing educational resources and public policy advocacy for restaurants. With 30% of restaurant revenue now online, the DRA needed a visual identity that reflected its mission: helping restaurants build profitable digital-first businesses.
I led concept development, creative direction, and final logo creation to give the DRA a strong, modern brand presence. I also handed off the brand assets to Bushwick Digital, the firm building out DRA's site, to keep everything consistent across the new digital experience.
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Design Solution
I designed the logo to bridge a restaurant motif with digital elements, symbolizing the shift from traditional hospitality to modern technology. The mark holds up across digital and print applications while staying clear at any scale.
