Ricky Soto Design

Brand Builder by day, Vibe coder by night.

Hi, I'm Ricky Soto! I'm a Brooklyn-based designer building brand identities, product interfaces, dynamic visuals, and full-scale websites without an engineering team. I work with advocacy groups, nonprofits, tech companies, and startups who need to move fast and want eye-catching work. This portfolio shows how I adapt to whatever the project demands.

🔥  HOT OFF THE PRESS

Scale AI

Scale AI

BRAND MARKETING

Strategic messaging and economic impact reporting for Scale AI, showcasing the company's role in AI infrastructure and workforce development.

READ CASE STUDY ↗
Valinor

Valinor

INVESTOR DECK

Investor deck design refresh for an AI-powered enterprise platform with brand assets and product photography.

READ CASE STUDY ↗
Prenuvo Research Network website homepage

Prenuvo

WEBSITE

A full website designed in Claude and shipped without an engineering team, built for a nonprofit medical research network.

VIEW SITE ↗ password: prn123

🖋  LOGOS

A selection of marks built for advocacy groups, media brands, and nonprofits — where I spend most of my time as a designer.

Tusk Strategies
Digital Restaurant Association
The Coalition for Prediction Markets
Protect American Families
94WIP
New York's Country 94.7
Fighting for New York
MA Hunger Free Campus Coalition
Save Virtual Care Oregon
Coalition to Transform East Hampton Airport
Safe Driving First
Wolf Livestock Coalition
97.1 FM Talk
Hot 105.7
New Yorkers for Wage Access
The Night Before
Hygge Heaven
Lumira Strategies

📖  CASE STUDIES

Tusk Strategies

Tusk Strategies Rebrand

A full brand identity rebuild for a strategic communications firm: new logo, style guide, employee handbook, and website.

READ CASE STUDY ↗
Google UX Design Certificate

The Andy Museum App: Google UX Certificate

An end-to-end mobile app for a fictional art museum, designed for event discovery, visitor info, and easy scheduling.

READ CASE STUDY ↗
Digital Restaurant Association

Digital Restaurant Association

Brand identity for a restaurant industry trade group, with concept, creative direction, and logo design for a modern advocacy presence.

READ CASE STUDY ↗
We Can Save Ourselves

Vimergy

A wellness campaign website for supplement brand Vimergy, with empowering, action-oriented design for a health-focused audience.

READ CASE STUDY ↗

🎨  DIGITAL & PRINT

MEDIUM EXPERIMENTATION

A mix of digital layer overlays and physical scanning, created using Photoshop and Illustrator.

Levitate
Statue of Liberty glitch
Skull study
Flower woman
Because the Internet
KOD study
Jaden
Daytona
Experimental artwork
SS25: Side B
Experimental artwork
Floral collage

WEBSITES

Coalition for Prediction Markets

KalshiWebsite for a trade coalition advancing consumer access to prediction markets.

VIEW SITE ↗
Relist Wolves

Team Wolf (fka #RelistWolves)Wildlife conservation advocacy website.

VIEW SITE ↗
Proof of Stake Alliance

Proof of Stake AllianceWebsite for a crypto-policy trade association.

VIEW SITE ↗
The Ethical Tech Project

The Ethical Tech ProjectWebsite for a tech-accountability advocacy group.

VIEW SITE ↗
Cann advocacy website homepage

CannA rapid-response advocacy site designed in Claude to mobilize hemp industry stakeholders around federal policy.

SITE NO LONGER LIVE

MARKETING MATERIALS

Save Local Restaurants digital ad
Coinbase fireside chat invite
Scale AI one-pager
Sazerac cocktail menu
FoodID infographic
DeliverZero door decal
Social graphic
Summer Bash graphic
Campaign poster
Lawn sign
RADIO.COM vehicle wrap
Birmingham Biotech Hub one-pager
Pick Up Mass banner
Relist Wolves wildposting
Relist Wolves patch

PODCAST ARTWORK

Hard Feelings
Hip Hop Hall of Fame Museum Show
Juliet: Unexpected
Past Your Bedtime
Let Me Tell You with Joan Hamburg
Girl Stuff
Kelly Ford in the Morning
IRL Radio
NASH FM Summer Kick Off