SCALE AI
Overview
Project: Scale AI Messaging & Economic Impact Content
Role: Design Direction & Layout, done in-house at Tusk Strategies
Duration: Jan 2026 – Present
Approach
I designed these using Scale AI's brand guidelines, building out imagery and motion graphics in Midjourney. The one-pagers and reports communicate the company's impact, business relationships, and economic contributions, highlighting Scale AI's role in AI infrastructure and workforce development.
One-Pagers
Scale AI Messaging
Economic Impact of Data Annotation for AI
A December 2025 Oxford Economics report commissioned by Scale AI, providing insights into the emerging market of flexible work and human input into AI systems. The report details how data annotation is driving economic impact across the US, with compelling research on contributor income, accessibility, and AI training methodologies.
Spring Newsletter Template
I designed this newsletter template in Figma with Midjourney-generated motion graphics and imagery. It features a curated selection of Scale AI news, partnerships, and thought leadership across AI, enterprise, public sector, and healthcare industries.
Prompting the Partnership
For this piece, I leaned on Midjourney to capture the aesthetic of Scale AI's current brand system: layered, dimensional, and quietly confident. The client loved it.
Prompt
"A woman and a man seated in confident conversation, stark black and white ink style, bold linework, white illustration on solid black background, fully contained within frame with generous negative space on all sides, viewed through multiple layered semi-transparent screens receding in 3D perspective evoking partnership, progress, and human collaboration at the center of an AI-driven spring, outermost layers rendered as white wireframe sketches with flowing organic data lines, scattered binary code, and delicate branching growth patterns suggesting new beginnings, innermost panel rendered in white line art with deep shadow and contrast, white circuit-like linework overlaid across all layers, pure solid black background, cinematic depth, digital dimensional layering effect, tone of quiet authority and forward momentum, landscape orientation"
Impact
These materials communicate Scale AI's role as a critical infrastructure provider in the AI industry, showing both direct business impact and broader economic contributions. The design and messaging position Scale AI as a leader in workforce development and AI training.
